Indian Bank Educating Customers towards Contemporary Services
| Vol-4 | Issue-5 | May 2019 | Published Online: 25 May 2019 PDF ( 197 KB ) | ||
| Author(s) | ||
Prof. Rajesh Shankar Sharma
1;
Prof. Nidhi Kaushal
2
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1Assistant Professor, Institute of Management, DAV College, Chandigarh, Shivala Road, Amritsar, 143001 Punjab (India) 2Assistant Professor, Department of Computers Science, DAV College (Affiliated to Guru Nanak Dev University, Amritsar) Shivala Road, Amritsar, Punjab (India) |
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| Abstract | ||
India is on a track to become the digital economy. It’s easy to implement various digital/online banking services in India but may be difficult for the bank to implement that policy. Here comes the importance of educating the customers towards contemporary services. Digital services will be of no use if it is not used by the customer. So banks need to take initiative in guiding and educating the customers through various communication channels. After going through the literature review, various options have been recommended to the banks in guiding and educating the customers. |
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| Keywords | ||
| Services, Digital services, education . | ||
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