A Study on Impact of Marketing Strategy of Activa Two Wheeler in Tiruchirappalli District

Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives. It is important that these objectives have measurable results. an effective marketing strategy should incorporate an organization's marketing goals, policies, and action progression (tactics) into a cohesive whole. The primary goal of a marketing strategy is to provide a foundation from which a premeditated plan is developed. Creation of marketing strategy allows the organization to carry out its mission effectively and efficiently. The marketers of two wheelers can formulate marketing strategies regarding their product positioning and repositioning. Further, what the marketer has to know from the research is to understand the consumer’s opinions, preferences, tastes, likes, and dislikes of those who use the two wheelers.