A Study on Market Potential at United Insurance Company Mumbai
| Vol-4 | Issue-5 | May 2019 | Published Online: 15 May 2019 PDF ( 256 KB ) | ||
| Author(s) | ||
| Dr.Rekha N Patil 1; Sheikh Salim Mahammed 2 | ||
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1VTU PG Centre Kalaburagi (India) 2VTU PG Centre Kalaburagi (India) |
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| Abstract | ||
Identifying the market potential of a product is part of a successful marketing process that requires market research. You should check at least three factors that determine whether to invest in the market potential of your product. You must analyze your potential customers, analyze competitors and analyze current environmental conditions that may affect market potential. Market potential is just a snapshot of time. It is a mobile number that changes with the economic environment. For example, rising and falling interest rates will affect the demand for generally financed products, such as cars and homes. |
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| Keywords | ||
| Market potential, Insurance. | ||
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