Ecopreneurship: A Step towards Going Green

‘Going Green’ is a new buzzword in the current scenario where there is growing concern for environment. It is evident from the emergence of a slew of ‘Green Initiatives’. A change is inevitable to reduce the negative environmental impact by economic activities and this can be brought about by the entrepreneurs, the so-called agents of change. Entrepreneurship is fundamental to transform the idea into practical application and Ecopreneurship or Green Entrepreneurship strives to address environmental issues during the process of business. Green Entrepreneurship is one of the most significant components of sustainable development. This study based on secondary data helps to gain an overview about the concept of Ecopreneurship and its importance. Further, it helps in understanding the link between green initiatives and entrepreneurship through a conceptual framework.