Tourism Promotion in India
| Vol-4 | Issue-5 | May 2019 | Published Online: 15 May 2019 PDF ( 491 KB ) | ||
| Author(s) | ||
Dr Devendra Kumar Pandey
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1Professor, Amity Business School, Amity University Madhya Pradesh, Maharajpura Dang, Gwalior (MP)-474005 (India) |
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| Abstract | ||
India is a vast, diverse country with a rich cultural history and has been a preferred place for many great world personalities and tourists. Some of the visitors to India have given amazing remarks about cultural richness of India. The sector gives millions of direct and indirect employment and contributes to GDP as well. Due to this reason, Govt of India has decided to promote tourism sector directly. “Atulya Bharat” and “Atithi Deo Bhavah” campaigns were launched by Govt of India to make this sector sustainable. Budgetary support from the Govt side has helped this sector to grow. |
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| Keywords | ||
| Tourism, Tourism development, Atulya Bharat, Tourism marketing. | ||
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