A Case Study On Organizational Change: Paytm
| Vol-4 | Issue-5 | May 2019 | Published Online: 15 May 2019 PDF ( 494 KB ) | ||
| Author(s) | ||
Saher
1;
Dr. Deepa Pandey
2
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1B.A.(Hons)Applied Psychology, 3rd Year, Amity Institute of Behavioral & Allied Sciences, Amity University Madhya Pradesh (India) 2Associate Professor, Amity Institute of Behavioural & Allied Sciences, Amity University Madhya Pradesh, Gwalior, MP (India) |
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| Abstract | ||
The objective of the present study was to examine the organizational change Paytm has gone through. Organizational change, its types, causes and barriers to organizational change was discussed keeping in mind Paytm. It was observed that the organizational change in Paytm was a structural change. Change resulted in partnership with bank such as ICICI, developing of Paytm Payment Bank, entering into entertainment and media sector. And change as small as modification of the home screen of the application. Besides this, Paytm in India and other background details of the company and the owner Vijay Shekhar Sharma were also discussed. Demonetization is considered a big force in the widespread usage of Paytm application and spreading awareness to use plastic money and move to online payments. The data was collected through secondary means with the help of Interviews, articles and other reports published online. Although categorizing changes in an organization is difficult because major changes involve minor changes too. |
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| Keywords | ||
| Organizational change, Paytm, Demonetization, Structural change etc. | ||
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