A Pilot study of consumer perceptions towards spiritual inputs in management education: with special reference to MBA students in and around Pune city

Vol-4 | Issue-04 | April 2019 | Published Online: 15 April 2019    PDF ( 979 KB )
Author(s)
Ajay Varade 1; Dr. Satish Pawar 2

1Assistant Professor, SCES's Indira Institute of Management, Pune (India)

2Director Research, ASM's Institute of Business Management & Research, Pune (India)

Abstract

Management education has remained a popular stream over last quite a few decades. However, the status of management education in India has not been really up to the mark. One important reason for this is the rather static syllabus hovering around the same academic inputs. Some of the business schools in the west have successfully experimented inclusion of Spiritual inputs as a part of the MBA curriculum. However, such experiments in India have been very few. It is felt that in this era of stiff competition, deploring value systems, deteriorating family bonding etc., spiritual inputs would play a significant role in shaping up not just the career but the entire life of a MBA student. Hence this pilot study was undertaken to assess the customer perception towards spiritual inputs in MBA curriculum.

Keywords
Consumer behavior, MBA education, spirituality, spiritual inputs.
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