MOORA and SWARA collective MCDM approach for Smartphone Selection

In this paper, collective MOORA and SWARA multi criteria decision making approach is applied to evaluate various alternatives of Smartphone available on online shopping websites. Smartphone Selection is classified as multi criteria decision making problem, Selection is based on various qualitative and quantitative features used for evaluation for numerous alternatives available. In this study various features of Smartphone are defined as per user preferences and based on budget five different Smartphone models are selected from online shopping website. To evaluate selected five phones user preferred features were classified into qualitative and quantitative features. Later collective approach was applied to demonstrate effectiveness in multi criteria decision making process. MOORA was applied to rank various Smartphone alternatives based on quantitative features and SWARA to rank based on qualitative features. The rank score for qualitative and quantitative is collected together to decide best Smartphone among selected five Smartphone.