Overview of Yield management taxonomy: Efficiency and profitability for hospitality field
| Vol-4 | Issue-04 | April 2019 | Published Online: 15 April 2019 PDF ( 465 KB ) | ||
| DOI: https://doi.org/10.5281/zenodo.2649313 | ||
| Author(s) | ||
Zrelli Iman
1;
Mohamed Salah Ali Salma
2
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1PHD, Human Resources Department / College of Business / University of Jeddah 2PHD, Health services and hospital management Department / College of Business/ University of Jeddah |
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| Abstract | ||
This paper aims to highlight the dimensions of yield management. It is a relatively new concept which, since its appearance a few decades ago, has been enriched by research conducted here and there. Custom pricing, segmentation and demand forecasting are all new elements that need to redefine the content of the concept in depth. |
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| Keywords | ||
| Yield Management, pricing, segmentation, RevPAR, segments, booking system. | ||
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