A Behavioural Approach of Customers towards E-Commerce: Case Study of Rohtak City

E-commerce has a great place in the present time of the globalized world, which has made life easier and innovative for everyone. The increasing use of smart phones made it easy for customers to buy online in a developing country like India. People demand high-quality products in online shopping in E-commerce. The present paper study both the methods used by customers to buy products and analyzed their satisfaction level in online and offline shopping. Primary data collected through the schedule method is used to understand the behaviour of people toward both types of shopping. It is observed that most of the respondents think online shopping less trustworthy and secure. Almost 55 percent of people still prefer offline shopping because of easy access to sellers.