A Study on Opinion of Customers on Role of Advertisement in Buying of Fast Moving Consumer Goods
| Vol-4 | Issue-03 | March 2019 | Published Online: 13 March 2019 PDF ( 211 KB ) | ||
| DOI: https://doi.org/10.5281/zenodo.2619420 | ||
| Author(s) | ||
Dr. Kumkum Sinha
1;
Dr. Kali Charan Modak
2
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1Assistant Professor, Pioneer Institute of Professional Studies, Indore (India) 2Assistant Professor, IPS Academy, Institute of Business Management and Research, Indore (India) |
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| Abstract | ||
Advertising plays an important role in today’s scenario. Without the successful implementation of advertising strategy we cannot imagine a successful marketing strategy. This is a descriptive study in which we have tried to analyze the Opinions of Customers for Role of advertisement on buying of Fast Moving Consumer Goods in India. |
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| Keywords | ||
| Role of advertisement, Advertising, buying, Fast Moving Consumer Goods. | ||
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