Study on Digitalization of TV: DTH in India

Television plays a vital role not only to entertain but also to educate people. In the digital era the Direct to home created much more familiarity and created a space in the market thru getting day by day entry in the Indian Family compare to cable channels. DTH provides subscribers a benefits of geographical mobility with sound and picture quality. In simple word DTH means receiving satellite programme with the help of a personal dish at individual home. It also provides internet access, movie on demand, video conferencing and email. If a subscriber wants to record a favorite programme thru free DVR receiver. Due to New entrance in this Industry customer will get more competitive advantage.