A Study on Customer Satisfaction towards Tata Motors in Coimbatore North
| Vol-4 | Issue-03 | March 2019 | Published Online: 13 March 2019 PDF ( 220 KB ) | ||
| DOI: https://doi.org/10.5281/zenodo.2604390 | ||
| Author(s) | ||
Dr. P.Kuppuraj
1;
G.Sabarinathan
2;
M.Mohan
3
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1Asst. Professor, B.Com (CA), SRMV CAS, PN Palayam, Coimbatore (India) 2Student, B.Com (CA), SRMV CAS, PN Palayam, Coimbatore (India) 3Student, B.Com (CA), SRMV CAS, PN Palayam, Coimbatore (India) |
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| Abstract | ||
The present study is made on Tata motor cars. Tata has always given value products in the Indian Car Market whether it is path breaking recently launched TATA NANO. So the purpose of this study is to know whether the Tata Motor customers are satisfied by using the Tata Motor Cars. For this research purpose Coimbatore North was selected as the area with the sample size of 50 respondents. Questionnaire method was adapted to collect the require data by using convenient random sampling method from the period of Jan-Mar 2019. Finally the analyses were made with the help of simple percentage tools and the final result was given in the findings, suggestion and conclusion. |
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| Keywords | ||
| Customer Satisfaction, Coimbatore North, Tata Motor Cars | ||
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