The Role of Culture and Gender on Women Entrepreneurship

DMS-SETWEPP | Special Issue | March-2019 | Published Online: 09 March 2019    PDF ( 211 KB )
DOI: https://doi.org/10.5281/zenodo.2598454
Author(s)
Prosperous Nongsiej 1; Dr. L. Mothilal 2

1Research Scholar, Department of Management Studies, Pondicherry University, Puducherry-605 014 (India)

2Assistant Professor, Department of Management Studies, Pondicherry University, Pondicherry – 605 014 (India)

Abstract

The economic progress of the nation is indicated by the entrepreneurial activity and overall societal development in displayed through the gender equality in terms of women‟s contributions across all domains. Various studies on entrepreneurship point that several factors contribute to the entrepreneurship in a nation. These include – culture, economic scenario (ease of doing business), finances, entrepreneurial traits, skills, the level of development in the markets, etc. Research shows the gradual progress of women across multiple professions. However, they continue to lag behind because of traditional culture, improper balance between the roles in the family and profession, lack of societal support, and the most vital factor is the skills. Many women, who are not culturally supported, continue to suffer from excessive dependency on male dominance. Despite having innovative ideas, in addition to bringing additional economic wealth and social progress, lack of encouragement through conducive business environment continue to have a negative impact on the societal development. Therefore, it is suggested to bring equality between the genders in entrepreneurship as it has numerous socio-economic and cultural benefits.

Keywords
Culture, Economic Dependency, Development, Gender, Women Entrepreneurship
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