Corporate Social Responsibility: A case study on Satluj Jal Vidyut Nigam Limited

Background/Objectives: The main purpose of the study is to explore the CSR concept and practices adopted by the SJVNL (NathpaJhakri Hydro power Station) selected for the case study in Himachal Pradesh. This purpose was achieved by investigating how the company conceptualize the concept and identifying the CSR practices adopted in relation to the community. Moreover, the study explored the objectives by identifying the factors that motivate the companies to engage in the process of CSR and by identifying the processes that organizations are following to deliver the CSR practices. Methodology:The study purposively selected NJHPSwhich is India‟s largest 1500 MW power station in Himachal Pradesh. The SJVNL (NJHPS) is a Hydro power station which is supposed to badly affect the environment and the ecosystem. The selected company also falls under the purview of Company‟s Act 2013(section 135).The study used interview guide for semi-structured interviews. Questionnaires were used to collect the responses from the CSR managers. In the present study, the researcher used both the primary as well as secondary sources of data collection. The primary sources included original data collected from the CSR managers or representatives of the selected companies. Whereas, the secondary sources of data collection included CSR annual sustainability reports, CSR related documents, In-house journals and other CSR related progress reports of the company. Findings:In NJHPS, Corporate social responsibility has always been an integral part of corporate business since the inception of the company. SJVN foundation has been engaged in addressing a whole gamut of emerging issues by designing and implementing intervention programs. The company has a separate department named SJVN Foundation with a manager devoted to plan and implement CSR activities in the community and society. The company is highly involved in various CSR practices with a focus on education, women empowerment, health and hygiene and other related issues. The company is also implementing various projects in line with the Government of India. Improvement/Applications: The present study is new and has not been done before in the Himachal Pradesh on the same lines. The Topic might have been investigated before, but the topic has not been explored in Himachal Pradesh with respect to community as a stakeholder.