Behavioral Finance and Investment Decision Making

This study focuses exclusively on Availability Bias under Behavioral Finance which will serve as awareness to the investors, fund managers, etc. This study aims to detect the relationship between availability bias and investment decision making and also to analyze the relationship between income and availability bias. Regression analysis is used to analyze the relationship between these factors. The analysis shows that there is a weak correlation between availability bias and investment decision making and that income does not play any major role in influencing the decision making through availability bias.