A study of Advertising Expenditure and Sales revenue with reference to Idea and Airtel

Telecom sector is one of the fastest growing sector in Indian Economy. Companies spend a lot of money on advertising to survive in this competitive run. Today many companies are found to be continuously engaging in reviewing and revising their advertising policies in terms of budget, sales, customer liking, customer preference, advertising effectiveness, customer retention and many more. This study seeks to evaluate the effectiveness of advertisement expenses on sales of two companies mainly Idea and Airtel operating in India. To examine the sales effect of advertising over the period from 2006/07 to 2015/16. This study is descriptive and analytical in nature. With the help of different statistical tools and technique the researchers concluded that both the companies advertising expenditure lead incremental effect on sales. The Advertising expenditure is found to high positively correlated with Sales of Product and Service.