Increasing Trend of Green Marketing in India

The trend of green marketing is increasing in India. People are getting awareness about the preservation of environment. The demand of eco-friendly products is increasing day by day. Consumers are attracting towards green life style. Corporate sector is also approaching towards green products as they also know that eco-friendly products are the future of market. The products with lower impact on environment are becoming popular throughout the world. The manufacturers of green products take care of the whole life cycle of these products from production to disposal. It is very important that the disposal of these green products should be eco-friendly so that there should be no harmful impact on the environment. The current paper highlights the increasing trend of green marketing in India.