Buying & Decision Making Capacity of Women in Rajasthan for Online Shopping & Suggestion for Further Improvements

These days, online shopping is becoming a trend in urban cities of India. The current research work is based in Rajasthan where people are showing fair interest towards online shopping as it provides many facilities like home-delivery, cost-effected products etc. If we talk about women of Rajasthan then we can say that still only about 28% of women purchase products online as they think that online products are not so much reliable. The other reason behind this fact can also be that it is difficult to change the buying behavior of women so easily who follow the traditional trend of shopping. The lack of computer literacy among most of the house wives of Rajasthan is also a big factor that the boom of online shopping can’t affect the traditional buying behavior of women of Rajasthan. The current article highlights the buying and decision capacity of women in Rajasthan for online shopping.