A study on Buying Behavior of Consumer Towards Mobile Handsets Marketing with Special Reference to Amravati City

Invention of mobile handsets that closely resembles today’s mobile phone credited to martin cooper, employer and researcher of Motorola. Marketing vital role playing for selling of mobile handsets to consumers. Consumer know everything about mobile handsets because of marketing like that about its price, quality, brand name, durability, features, offers, discount, which has influenced on buying behavior. wholesaler and retailer giving advertisement in print media as well as electronic media for publicity of their mobile handsets. Descriptive research studies are chosen for research. The population from which was collecting data large and hence, random sampling method was chosen for research study.127 sample was collected from consumers. Who are purchased mobile handsets on the place of market. After data collection the raw data are tabulated from various tools such as percentage and calculation. In the study it is found that most of the consumers influenced by reduction in price, then brand name and features also influenced on buying behavior. Among various medium of advertisement, electronic media is mostly influenced on buying behavior.