Prospects of Ayurvedic Health Tourism in Kerala

Vol-3 | Issue-10 | October 2018 | Published Online: 10 October 2018    PDF ( 316 KB )
DOI: https://doi.org/10.5281/zenodo.1477540
Author(s)
Dr. V Johnson 1

1Associate Professor, PG Department of Commerce, Pavanatma College, Murickassery, Kerala (India)

Abstract

Ayurveda is an antique art of healing that has been run-through in India for more than five millennium. The negative impacts of modern life such as air effluence, contaminated water, adulterated food and hectic life style etc. causing damages to the natural environment and human health is growing matter of concern requiring immediate remedies. Being a more sustained restorative system, Ayurveda provides a holistic mechanism for leading a healthy life .With this avowed goal, there are large number of health care centers and hospitals have kick started for promoting Ayurveic health tourism catering to the ever increasing requirements of people both from within and outside in India. The study signals that there exists a spacious scope for growing the picture of Kerala as Ayurvedic health tourism destination as the patients are more or less satisfied with the with different treatment parameters. It is decisive that the prerequisites which are significant to create a center of attention, should be communicated to the tourists in the most excellent way to move towards and practice what is being offered.

Keywords
Ayurveda, health tourism, patients, treatment, destination, illness, prerequisites
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