Determinants of Preference towards Passenger Cars in Madurai City

This research article Determinants of Preference towards Passenger Cars in Madurai City to ascertain this consumer Preference on Passenger. Marketing of any product or service is becoming more and more scientific in the present times of intense competition and constrained resources. It demands much more than merely art of just selling. More and more companies are now resorting to the scientific approach to marketing where strategies and decisions are based on extensive market research and information on consumer behavior; their needs, purchasing power money related objects that influences buying decisions. The story of a car is not a one night story rather it is one of the most important chapters in the history of transport. The production and consumption of cars in the Indian market is of economic as well as political significance.