A Study on Consumer Attitudes towards Amway Products at Aruppukottai
| ICIMP-2018 | SPECIAL ISSUE | SEP-2018 | Published Online: 03 October 2018 PDF ( 229 KB ) | ||
| Author(s) | ||
| Dr. B.Pavala Kumar 1; Dr.L.Joshua Paul Moses 2 | ||
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1Associate & Head Department of Management Studies V.H.N.S.N. College (Autonomous), Virudhunagar (India) 2Assistant Professor Head Department of Management Studies V.H.N.S.N. College (Autonomous), Virudhunagar (India) |
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| Abstract | ||
Consumer attitudes are both an obstacle and an advantage to a marketer. Choosing to discount or ignore consumers‘ attitudes of a particular product or service—while developing a marketing strategy—guarantees limited success of a campaign. A study was made on consumer attitude towards Amway Products. The aim of the present paper is to examine to what extent their need based of Amway products. |
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| Keywords | ||
| Marketing strategy, marketer, Amway Products | ||
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