Green Marketing and Digital Marketing

Digital Marketing is the modern way of marketing a product with the power of the consumer base of internet and latest technology. They can also be said as the Electronic Marketing. It evouled out from the period of 1990s to 2000s. There advertisements are data driven. Ways in which the advertisement in digital space can be done are Bumper Ads in youtube, skipable ads in youtube, Pop-Up-Ads in search engines such as google. , ads in social networking sites such as instagram, facebook, advertiseing by a tie up with treanding youtube channel hoders. Most of the company is moving apart from the traditional method of advertisement towards the electronic method of marketing. To make the their digital presence felt. In India the spending on digital marketing has increased from a mere 0.57 USD Billion in 2013 to 1.46 USD Billion in 2017. Green Marketing is the latest marketing technique used by the corporate companies. It is the way of producing or altering a product in a environmental compactable manner or in a eco friendly manner. It can also be termed as environmental marketing or ecological marketing. As the population is aware of the products causing damage to the environment they are moving away from such sort of products. And they are trying to use more of environmentally friendly goods. A survey conducted by Mintel figures out that 12% of the U.S population who are classified as True Green prefer on a regular bases the green products or items. And the rest 68% comes under the category Light Green they prefer green products sometimes.