A Study on Consumer Perception towards Online Shopping at Coimbatore City
| ICIMP-2018 | SPECIAL ISSUE | SEP-2018 | Published Online: 03 October 2018 PDF ( 178 KB ) | ||
| Author(s) | ||
| S.Umamaheswari 1; K.Jayapradha 2; Dr.D.Pathmapriya Balan 3 | ||
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1Assistant Professor, Department of Commerce with CA, SNMV College of Arts and Science, Coimbatore (India) 2Assistant Professor, Department of Commerce with CA, SNMV College of Arts and Science, Coimbatore (India) 3Assistant Professor, Department of Commerce, SNMV College of Arts and Science, Coimbatore (India) |
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| Abstract | ||
Nowadays Online Shopping takes a Intermediate place to the buyer and the seller. The online customers are increasing day by day and the majority of online shopping is increased in the people. The consumer can purchase clothing, shoes, books, airline and events tickets, foods, computers hardware and so on. In this study analyze the customer perception towards online shopping in Coimbatore city. . In this study used convenient sampling method 100 respondents were selected and data were collected through structured questionnaire. On the basis of data analysis is found that most of the customers were perceived that online shopping is better option than manual shopping and satisfied with their online shopping transactions. |
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| Keywords | ||
| Consumers’ Perception, Factor Analysis, Online Shopping | ||
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