A Study on Factors Influencing Online Consumers’ Perception on Purchase Intention with Special Reference to Erode District

Technology usage has not only reduced various business activities but also offers shopping through e-Commerce or m-Commerce. Digital marketing has affected each and every person’s activities. An online shopping system that permits a customer to submit online orders for items and/or services from a store that serves both walk-in customers and online customers. Hence the study to examine the factors influencing consumers to shop online and to find out the problems faced by the customers. This study was based on primary data, which was collected from 100 respondents with the help of a structured questionnaire from online buyers in Erode city. The data was analyzed by using the appropriate statistical techniques. The results found that the most important problem faced by the respondents is waiting to receive the product and least problem is lack of trustworthiness of vendors, undergone bad experience. This study will also be useful for the online buyers and also online retailers to increase their sales.