Retail Marketing
| ICIMP-2018 | SPECIAL ISSUE | SEP-2018 | Published Online: 03 October 2018 PDF ( 175 KB ) | ||
| Author(s) | ||
S.Vinothini
1;
M.S.Sivasankaran
2
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1PG Student, Bharathiar University, Arts and Science College (India) 2Assistant Professor, Bharathiar University, Arts and Science College (India) |
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| Abstract | ||
The goal of this paper is to say about the effect of customer specific retail marketing on competition. Few retailers can take advantage of the power connected to the ownership of customer information. Consumers benefit from a much targeted. A second goal is to test a new way of conducting joint research with practitioners. An online community was set up for the discussion of micro-marketing related issues. |
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| Keywords | ||
| Marketing, micro marketing consumers | ||
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