Online Banking Literacy among Rural Population in Bangalore City

The Internet has changed the operations of numerous organizations, and has been turning into an intense channel for business promoting and correspondence. The banking industry has also followed this trend of internet usage which gave rise to e-banking. This paper tries to under the level of penetration of internet banking among rural Bangalore; it also tries to understand the concerns and satisfaction of online banking among the rural population in Bangalore. For the previous mentioned purpose four districts in Bangalore were selected i.e. Bilekali, Chandapura,atthibele and Hoskote.A structured questionnaire was used to collect the required data from these districts from Bangalore. The respondents were classified into ages of 18-28, 29-38, 39-40 and 40 above. The data was collected based on demographic factors such as age and occupation. A Total of 150 respondents were taken into consideration, who were scattered among the above mentioned districts. The data is analyzed with appropriate statistical tools like Frequency table, cross tabulation and a Chi-square analysis was used to analyze the collected data. From the data analysed we understood that many that belong to the rural population do not understand the concept of online banking and efforts should be taken both by the bank institutions and the government to popularise this concept among rural Bangalore.