Impact of Fashion Online Marketing on Y-Gen of Coimbatore City – An Empirical Study

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, it has to do with ideas, the way we live, what is happening.” Nowadays, consumers can instantly access a wide variety of fashion goods on the Internet and share brand experiences with other consumers. India„s majority of the population is young generation (Y-GEN), very young. Most consumers have grown up with television, Internet, and have been exposed to the standards of living and consumer culture abroad. This generation is also making money at a younger age and lots of it, employment opening up that caters to students in college and schools. As a result they are ready to spend most, Online tools such as the well known Blogger make publishing on the Internet extremely easy and accessible to people with hardly any technical knowledge as in this competition era, from business point of view, we must be aware about the Young Generation needs & wants & what a consumer expects from a company. We should have this information or a customer database if we want to stay in the market and to develop a competitive edge in the market. The purpose of our research is to investigate the impact of Fashion Online Marketing on Y-GEN of Coimbatore city.