Effectiveness of E-mail Marketing Among College Students in Coimbatore District

In this day and age, E-mail marketing remains one of the most effective means to advertise on the Internet. However, as the usage of this method is expanding, it is becoming increasingly difficult to launch a successful -email campaign. E-mail marketing allows us to communicate effectively with our contacts and monitor the success of the email campaigns through detailed reports. At the core of the system is an online mass mailing engine that sends large quantities of highly personalized emails in the shortest possible time. Each user has a dedicated, entirely secure and confidential web-based administration suite customized for their company. This study is made to find out the effectiveness of email marketing among college students and the level of response to the e-mails received. A survey is conducted among students with 200 respondents regarding to various major. E-mail marketing is probably one of the effective ways to attract new customers by keeping touch with existing ones and minimizing operating cost. Usage of internet is now a vital part in any business class. Hence every college student is insisted to have an email id and communication is done through internet in most of the colleges.E-mail marketing is a powerful tool in the developing technological world which helps in fastest communication media among the people. This survey find out the effectiveness of emails and email marketing services sent to the college students in Coimbatore through a random sampling method. This survey also traces the features of emails sent and their responses according to their features.