A Study on Marketing Strategies of B2B and B2C Marketing in Tirunelveli Area

For decades, Business – to – Business (B2B) and Business – to – consumer (B2C) marketing strategies are different. But know B2B and B2C audience behaviours are converging. Many of the B2B companies are trying to adopt the techniques and strategies followed by the B2C for the purpose of capturing the market and also many of the B2C marketing are very successful than the B2B business. So the researcher studies about the different tactics followed by both the business marketers and also about what are all the techniques adapted from one business to another. For that researcher had collected the data from 75 respondents. The respondents were chosen on the basis of convenient sampling and the study was done in the area of Tirunelveli.