The Factors influencing Marketing Strategy of XIAOMI Electronic Products
| ICIMP-2018 | SPECIAL ISSUE | SEP-2018 | Published Online: 03 October 2018 PDF ( 271 KB ) | ||
| Author(s) | ||
| Dr. S. Yuvaraj 1; Ms. Suganya Priya 2 | ||
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1Asst. Professor, Department of Commerce, University of Madras, Chepauk, Chennai (India) 2M.Phil Scholar, Department of Commerce, University of Madras, Chepauk, Chennai (India) |
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| Abstract | ||
In these modern days mobile phone users are increasing day by day. People are using not only the mobile phones but also the electronic products like T.V, Laptops, Power banks, Smart watches etc. The Chinese mobile phone company Xiaomi has introduced their first smart phones in 2010. Within few years they have reached highest percentage of market shares. This study aims to identify the marketing strategy of Xiaomi and to analyze the factors influencing marketing strategy of electronic products. They are using Business to Business marketing strategy. They have also decreased the price of the product in the competitive business environment. |
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| Keywords | ||
| Marketing strategy- Innovative-smartphones- Electronic products- market share- Xiaomi | ||
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